Using Social Media To Increase Sales And Create Brand Awareness

Using Social Media To Increase Sales And Create Brand Awareness Using Social Media to Create Brand Awareness Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful Carlsberg’s slogan and advertising of probably the best lager in the world’ generates excellent brand … Continue reading Using Social Media To Increase Sales And Create Brand Awareness

Using Social Media To Increase Sales And Create Brand Awareness

Using Social Media to Create Brand Awareness Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful Carlsberg’s slogan and advertising of probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketingtools’are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.

Firstly, let’s just dispel the myth that social media marketing does not lead to a direct increase in sales. Here are some examples to prove this: Sony announced in February that through Twitter they had earned an extra 1million in sales, Dell announced in June last year that their presence on Twitter accounted for $3 million dollars increase in sales. You might argue that these are two big companies and they already have a brand reputation. However, other smaller companies have also experienced increased sales through social media marketing. John Fluevog Boots & Shoes Ltd, a small shoe making company in Canada, reported a 40% increase in sales in 2009, the same year it started social media marketing, this was not by chance.

So how can social media marketing contribute to increased sales for your company? Social media tools allow you access to millions of people. A television advert will reach the people watching at that time and allows for no interaction with the consumer. One tweet can reach millions of people. Sainsbury’s for example regularly tweet their latest offers. Anyone wanting to keep up with these can simply follow Sainsbury’s on Twitter. This gives a much bigger potential customer base and allows for sales to increase, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and thus customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed.

Social media marketing works in a similar way to other forms of marketing; it is viral. A small company initially works on a word of mouth basis, people tell their friends. Social media, especially Twitter and Facebook, work with this friend’ concept. People can give you positive reviews, recommend your product and tweet about your company. This whole social community allows your company’s name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. One of our clients, PeachorLemon, a car review website, gained over one hundred followers on Twitter within a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other social media outlets to mention PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value.

The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is only one way in which sales are increased, there are many other important contributing factors. However, as this article has demonstrated, creating brand awareness through social media can have a huge impact on your business and revenues.

By Anthony O’Flynn

Zenith Projection HDTV

High Definition TV or HDTV is a new type of television that offers far better resolution that older televisions based on the NTSC format. HDTV, a type of Digital Television (DTV) broadcast, transmits 16×9 widescreen format inastonishing detail and is considered the best type of DTV in the market today.

The types of HDTV displays are the following: direct-view, plasma, rear screen and front screen projection. Usually, an HDTV tuner must be connected to these monitors to be able to view the most detailed HDTV videos.

Zenith electronics corporation, a pioneer in electronics technology which has invented countless industry-leading developments like the first wireless TV remote controls, the first portable and push-button radios and the first HDTV system using digital technology, now offers excellent projection HDTV units for home, business or office use.

There are four basic types of Zenith projection HDTVs: Zenith Rear Projection HDTV, Zenith Monitor Rear Projection HDTV, Zenith LCD Projection HDTV and Inegrated HDTV.

HDTV Monitor Rear Projection

Zenith monitor rear projection HDTV usually comes in 57 display with 16×19 widescreen format. HD Grade Optics for this improves brightness and focus and reduces overall cabinet depth. With an automatic system, HD Focus, you do not need to manually adjust the picture.

Just press HD

Focus from the set-up menu on the screen, and in 10 seconds, 16 sensors will automatically adjust the picture from center to edge.

With this Zenith projection HDTV, advanced digital display is used to eliminate most artifacts that usually appear as pixilated scenes onscreen because of the upconversion of analog signals to simulate an HD picture.

A very fine 0.52mm dot screen pitch also improves picture detail. CRTs boosts brightness and picture detail. There is also a built-in High Contrast Protective Shield.

Most movies are made using film. Film functions at 24fps (frames per second) while video operates at 30fps. 3:2 Pulldown Cinema Correction, a feature of Zenith Monitor Rear Projection HDTV syncs films to video for clear theater-like videos at home.

The 2-Tuner Picture-in-Picture, Picture-Outside-Picture and Split window functions of the Zenith Monitor Rear Projection HDTVs also allows the viewer to watch two shows simultaneously.

Built-in rear carrying handles makes it easy to lug from room to room.

HDTV Rear Projection

This has the same specifications with the HDTV monitor projection. One feature is added: Zenith Rear Projection HDTV comes with a fully integrated ATSC tuner which has the ability to receive off-air HD broadcasts without the need for an external set-top box. A digital cable tuner receives unscrambled digital cable signals.

LCD Projection TV – PC and HDTV Monitor

Made usually as 44 screens, this Zenith Liquid Crystal Display Rear Projection HDTV boasts of an incredibly efficient technology. Due to replaceable light sources, it is both lightweight and crystal clear. This unit allows for inputs for advanced components.

This means that simultaneous PC interactivity is possible while watching your favorite TV shows. Zenith LCD Projection HDTV have 1280 x 720p resolution. It also has the 2-Tuner PIP/POP/Split Screen and 3:2 Pull Down functions. It permits DVI with HDCP Input and PC Input.

DLP Integrated HDTV

DLP Integrated HDTV comes in 52 widescreen monitors. DLP HDTVs deliver brilliant picture and razor sharp images. The 1500:1 High Contrast Ratio and 1280 x 720 resolution can bring out subtle differences in color and it can provide rich detail imagery. It gives our amazingly bright pictures even in strongly illumined places.

This Zenith DLP Integrated Projection HDTV has Hi-Res Component, S-Video, A/V and HDMI inputs which make way for DVD players, VCRs, computers and video game systems to be connected to the HDTV monitor.

Backup Software- Dont Buy It!

Computer Backup- Forget About It!

Backup Software is for the birds! Computer Backup is too hard, too much trouble and a pain in the butt. Lets just forget about it.

Backup Software is touted as the savior of your computers critical business and personal files. They claim that all computer hard drives (where our files are stored) eventually will have a 100% failure rate. They try to tell us that the failure of our hard drives is just a matter of WHEN, not IF.

Do your backups they shout!

Poppycock!

BACKUP SOFTWARE- LETS GET REAL

You and I know the real story. The real story is that new computers are so well made that they almost never fail, right?

Therefore, we dont need to worry about buying backup software and setting up a computer backup system, do we? It would just be a waste time– for sure!

After all we know that all the press about hard drive failures, natural disasters and terrorist attacks is just a conspiracy by the backup software companies to get us to buy their products.

Personally I never had a hard drive failure (that I recall). If my computer stops working for whatever reason, thats life.

Therefore, I ignore these software backup companies that try to push their backup software products on the unsuspecting public even though they make data and file restorations easy. I dont give them the time of day.

Therefore as you see, I dont need backup software, do you? Of course not.

BACKUP SOFTWARE- STARTING OVER WITHOUT IT IS EASY

In the unlikely event that I got a virus or a bunch of spyware on my computers Ill just bite the bullet and move on. After all, if I lost all my data to a virus, then so what? Who needs backup software?

Heck, Id just buy a new computer and begin again and Id still wouldnt need backup software because its just too much hassle.

If ALL my business data was lost due to a hard drive crash or virus corruption then Id just start my business over. No big deal. Its not that hard, right? Using backup software is just a pain.

BACKUP SOFTWARE FOOLISHNESS

So by now were all agreed that using backup software for computer backup is just for the foolish, right? Right.

Who would want to use backup software that automatically and easily backs up EVERYTHING on your computer hard drive to a DVD Rewriteable disk or USB external hard drive? That would mean you could easily recover from any computer disaster. That makes too much sense and is far too logical.

They claim that backup software is a virtual computer insurance policy against fire, flood, theft, earthquake, hurricanes, tornados and terrorist attacks.

Balderdash!

Ridiculous.

Hey, the businesses who survived Hurricane Katrina didnt need backup software did they? OK, OK I admit a lot of businesses without backup software and off site backup lost EVERYTHING and now they cannot recover their data and reconstitute their business. But thats life. Now these businesses and their employees can now move on to something new. How exciting!

Look, life without backup software is just so much more interesting.

By the way, did I tell you how much I enjoy playing Russian Roulette?

Did I neglect to mention my brief stay (it was really was only a few days) at the mental hospital? Ahh, thats ancient history. Lets get back to the present.

BACKUP SOFTWARE- THE PRESENT DAY

Want to hear something silly? My friend Ben down in New Orleans owned an insurance company. It made a very good living for him and his family. He didnt believe in backup software either. All his computers were destroyed by Hurricane Katrina.

Ben just laughed and said, No problem, this disaster gives me the chance to write the Great American Novel that Ive always dreamed of writing.

What about his 10 employees and his thousands of customers he was asked? Ben said, Heck, things always work out for the best dont they?

What about the income from the business that supported his family he was asked? Ben said, Oh, FEMA (Federal Emergency Management Agency) told me they would take care of us and not to worry.

See, Ben is all set and is none the worse for wear even though he didnt have backup software.

BACKUP SOFTWARE LESSONS

So boys and girls what have we learned about this backup software thing?

* If we dont have backup software, so what, it just makes life after a hard drive crash more interesting and fun.

* After a natural disaster that destroys your computers, FEMA will make it OK.

* All the hubbub about backup software is just a bunch of advertising hype to sell product.

* Just because you like to play Russian Roulette, you arent really crazy.

FINALLY- BACKUP SOFTWARE FOLLYIES

I know another guy, Carl Jordan, who is crazier than I am. Carl and the rest of the loonies at Tweak All Consultants actually believe backup software can save your bacon.

In my own strange way I try to be fair and balanced. Therefore
if you disagree with me check out the About the Author Resource Box below for a link to Carl’s opposing view.

Now, wheres my medication? My meds really smooth me out. They also help me forget about rational things like computer backup and backup software.

Cisco CCNA Exam Tutorial And Case Study: VLANs And IP

Cisco CCNA Exam Tutorial And Case Study: VLANs And IP Connectivity

In this CCNA case study, we’ll take some basic switching and trunking theory and put it into action. We have two routers (R2 and R3) along with two switches (SW1 and SW2). R2 is connected to SW1 at fast 0/2, and R3 is connected to SW2 at fast 0/3. Both routers have IP addresses on the 172.12.23.0 /24 network.

For these routers to be able to ping each other, the switches must be able to communicate. These are two 2950 switches, and they’re connected via two crossover cables. Before we worry about the router connectivity, let’s make sure the trunk link is up between the switches with the “show interface trunk” command.

SW2#show interface trunk

Port Mode Encapsulation Status Native vlan

Fa0/11 desirable 802.1q trunking 1

Fa0/12 desirable 802.1q trunking 1

< output truncated for clarity >

The default mode of these switches is for the ports to run in dynamic desirable trunking mode, so we didn’t even need to write a configuration to have the trunk form – it’s already there!

Show vlan brief reinforces the theory that by default, all switch ports are placed into VLAN 1 (except the trunk ports).

R2 and R3s Ethernet addresses have already been configured, the trunk line is operational, and both ports are in VLAN 1. We’ll ping R2s Ethernet interface from R3, and then R3s Ethernet interface from R2 to verify IP connectivity.

R2#ping 172.23.23.3

Type escape sequence to abort.

Sending 5, 100-byte ICMP Echos to 172.23.23.3, timeout is 2 seconds:

!!!!!

Success rate is 100 percent (5/5), round-trip min/avg/max = 4/4/8 ms

R3#ping 172.23.23.2

Type escape sequence to abort.

Sending 5, 100-byte ICMP Echos to 172.23.23.2, timeout is 2 seconds:
!!!!!

Success rate is 100 percent (5/5), round-trip min/avg/max = 4/4/8 ms

With pings, exclamation points indicate IP connectivity, and periods indicate no connectivity.

So we’ve got connectivity! Now let’s see if we still have that connectivity when the ports are placed into different VLANs. Cisco CCNA theory states that devices in different VLANs can’t communicate without the intervention of a Layer 3 device, but let’s see if that’s true by placing R2 into VLAN 23. (VTP is already running on these switches.)

SW1#conf t

Enter configuration commands, one per line. End with CNTL/Z.

SW1(config)#int fast 0/2

SW1(config-if)#switchport mode access

SW1(config-if)#switchport access vlan 23

SW1(config-if)#^Z

Now that R2 and R3 are in separate VLANs, can they still send pings back and forth?

R2#ping 172.23.23.3

Type escape sequence to abort.

Sending 5, 100-byte ICMP Echos to 172.23.23.3, timeout is 2 seconds:
…..

Success rate is 0 percent (0/5)

R3#ping 172.23.23.2

Type escape sequence to abort.

Sending 5, 100-byte ICMP Echos to 172.23.23.2, timeout is 2 seconds:
…..

No, they cant. The difference is that theyre now in separate VLANs, and devices in different VLANs cant communicate unless routing is taking place somewhere. Here, no routing is taking place, so the pings dont go through.

Put R3s switch port into VLAN 23, and try the ping again.

SW2#conf t

Enter configuration commands, one per line. End with CNTL/Z.

SW2(config)#interface fast0/3

SW2(config-if)#switchport mode access

SW2(config-if)#switchport access vlan 23

R3#ping 172.23.23.2

Type escape sequence to abort.

Sending 5, 100-byte ICMP Echos to 172.23.23.2, timeout is 2 seconds:
!!!!!

Success rate is 100 percent (5/5), round-trip min/avg/max = 4/4/8 ms

R2#ping 172.23.23.3

Type escape sequence to abort.

Sending 5, 100-byte ICMP Echos to 172.23.23.3, timeout is 2 seconds:
!!!!!

Now that R2 and R3 are in the same VLAN, pings can go through. This just proves the theory – that inter-VLAN communicate requires a Layer 3 device. Layer 3 switches are becoming more and more popular, but router-on-a-stick is still around – and we’ll see how to configure that in our next tutorial!